Percent Of Online Shopping North American Mothers Will Do On Black Friday & Cyber Monday, October 2013 [CHART]
Both Black Friday and Cyber Monday play key roles in the online holiday shopping plans of mothers. Just over one-third of those polled planned to do at least half of their seasonal buying on the web on one of these two days. Younger mothers, in particular, expressed an affinity for online shopping on one of these days; 43% of those ages 18 to 24 said they would make at least half of their online purchases on either Black Friday or Cyber Monday. Read the rest at eMarketer.