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How Mothers Will Use Mobile While Holiday Shopping In-Store, October 2013 [CHART]

By David Erickson | November 29, 2013

Chart - How Mothers Will Use Mobile While Holiday Shopping In-Store

Mothers, like many other holiday shoppers, are also turning to their mobile devices when shopping at brick-and-mortar stores. The survey found that 25% of mothers polled expected to use mobile devices at least half of the time they were shopping at a physical store location during the holiday season. Understandably, the use of smartphones was more prominent among younger mothers than older ones. Thirty-one percent of those ages 18 to 24 expected to be on their phones at least half the time, compared with only 14% of those 55 or older.

Deal-hunting was a popular use for mobile devices among mothers employing them at brick-and-mortar stores—56% said they would use their mobile devices to track down discounts or coupons, while 50% planned to do price comparisons. Read the rest at eMarketer.

Posted in Consumer Behavior, Demographics, Local Internet Marketing, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Photo Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing and tagged Canada, Coupons, eTailing, Holiday Marketing, Mobile Coupons, Mobile Social, Mothers, North America, Photo Sharing, Price Comparison, Retail Marketing, Social App, United States

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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