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Archive for November 29, 2013

Number Of Websites Americans Regularly Visit, November 2013 [CHART]

By David Erickson | November 29, 2013

About 8 in 10 TV viewers say they regularly watch 10 channels or fewer, and it seems like adults carry that diet over to the online space, too.

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Consumers’ Top Loyalty Program Benefits, November 2013 [CHART]

By David Erickson | November 29, 2013

A leading 75% of online respondents are attracted to the discounted or free products offered by loyalty programs, there are other benefits that carry some heft, too.

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B2B Marketers’ Primary Sources of Prospect Data & Customer Insights, November 2013 [CHART]

By David Erickson | November 29, 2013

Just 16% of North American B2B marketers say that their prospect data is accurate, reliable and comprehensive, with 79% admitting it needs improvement.

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Connected TV Users' Changes In OTT TV Viewing, November 2013 [CHART]

By David Erickson | November 29, 2013

More than half of adult broadband users with an internet connected TV say that their viewing of online video sources has increased relative to last year.

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How Mothers Will Use Mobile While Holiday Shopping In-Store, October 2013 [CHART]

By David Erickson | November 29, 2013

25% of mothers polled expected to use mobile devices at least half of the time they were shopping at a physical store location during the holiday season.

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Percent Of Online Shopping North American Mothers Will Do On Black Friday & Cyber Monday, October 2013 [CHART]

By David Erickson | November 29, 2013

Just over one-third of the mothers polled planned to do at least half of their seasonal buying on the Web on either Black Friday or Cyber Monday.

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B2B Customer Sales Intelligence, November 2013 [CHART]

By David Erickson | November 29, 2013

B2B enterprises are failing to provide adequate support to their front-line sales forces.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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