Roughly 8 in 10 retailers agree that the future of online commerce lies more with cross-channel or merged channel capabilities, per results from a new study from RSR Research. As online and offline channels merge, about three-quarters of the retailers surveyed agree that their e-commerce platform will ultimately become their digital platform across all channels. But, some remain reluctant to extend their e-commerce platforms to other parts of the organization.
For example, while relatively few respondents have no future plans to extend their e-commerce platform to the point-of-sale (36%) or to converge with their mobile platform (27%), a slight majority have no plans to use their e-commerce capabilities for in-store kiosks or to support in-store employees in the form of handheld applications. Read the rest at MarketingCharts.