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Desktop vs. Mobile Email-Driven Purchases, Q3 2013 [CHART]

By David Erickson | November 28, 2013

Chart - Desktop vs. Mobile Email-Driven Purchases

Mobile devices accounted for 15% of revenues generated through email across 12 tracked industries in Q3, according to the latest quarterly “Email Marketing Compass” report from Yesmail Interactive. Additionally, 16% of all orders driven by email were completed on a mobile device. Of those mobile orders, 56% occurred on a tablet, and 99% of those on an iPad. In other words, about 9% of all orders were completed on an iPad.

Among smartphone purchases, 41% came from Android devices, while 59% came from the iPhone. Overall, then, Apple devices accounted for 82% of mobile orders, or about 1 in 8 email-driven orders overall. Read the rest at MarketingCharts.

Posted in Consumer Behavior, eCommerce, Email Marketing, Mobile Marketing, Online Behavior and tagged Android, Apple, Computers, eTailing, Google, iPad, iPhone, mCommerce, Mobile Email, Retail Marketing, Smart Phones, Tablets

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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