Desktop vs. Mobile Email-Driven Purchases, Q3 2013 [CHART]
Mobile devices accounted for 15% of revenues generated through email across 12 tracked industries in Q3, according to the latest quarterly “Email Marketing Compass” report from Yesmail Interactive. Additionally, 16% of all orders driven by email were completed on a mobile device. Of those mobile orders, 56% occurred on a tablet, and 99% of those on an iPad. In other words, about 9% of all orders were completed on an iPad.
Among smartphone purchases, 41% came from Android devices, while 59% came from the iPhone. Overall, then, Apple devices accounted for 82% of mobile orders, or about 1 in 8 email-driven orders overall. Read the rest at MarketingCharts.