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Archive for November 28, 2013

Local Advertising Revenue Shares By Channel, 2013 [CHART]

By David Erickson | November 28, 2013

BIA/Kelsey estimates total advertising spending on local media this year to be $132.7 billion.

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Email Click-To-Open Rates By Industry & Device, Q3 2013 [CHART]

By David Erickson | November 28, 2013

Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2.

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Most Engaging Brand Post Types, November 2013 [CHART]

By David Erickson | November 28, 2013

Discounts are the top reason Americans join online brand communities, and they’re also the leading reason why Americans use brands’ mobile applications.

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Retailers' Attitudes Toward eCommerce Platforms, November 2013 [CHART]

By David Erickson | November 28, 2013

Roughly 8 in 10 retailers agree that the future of online commerce lies more with cross-channel or merged channel capabilities.

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US Telecom Industry Online Ad Spending By Objective, 2013 [CHART]

By David Erickson | November 28, 2013

eMarketer estimates the US telecom industry will spend 55%, or $2.65 billion, on direct-response advertising in 2013.

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US Telecom Industry Online Ad Spending, 2011-2017 [TABLE]

By David Erickson | November 28, 2013

US telecom industry digital ad spending should reach $4.82 billion in 2013, and rise to $6.69 billion by 2017.

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Comparative Estimates Of US Digital Sponsorship Ad Spending, 2012-2017 [TABLE]

By David Erickson | November 28, 2013

Newspapers and magazines will see digital ad revenue growth increase 5.6% and 13.3%, respectively, this year.

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US Digital Sponsorship Ad Spending, 2012-2017 [CHART]

By David Erickson | November 28, 2013

eMarketer expects sponsorship ad spending to grow 24.0% to $1.90 billion this year in the US, compared to $1.54 billion last year.

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Desktop vs. Mobile Email-Driven Purchases, Q3 2013 [CHART]

By David Erickson | November 28, 2013

Mobile devices accounted for 15% of revenues generated through email across 12 tracked industries in Q3.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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