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Share Of Purchases Generated via Desktop vs Mobile Emails, Q3 2013 [CHART]

By David Erickson | November 27, 2013

Chart - Share Of Purchases Generated via Desktop vs Mobile Emails

With nearly half the US population using a smartphone, the share of emails opened on phones and other mobile devices has skyrocketed. For retailers and others sending out marketing messages, this has had some interesting implications.

According to Q3 2013 figures from Yesmail Interactive, an email service provider, 15% of all sales volume generated by emails sent through its service were the result of a click on a mobile email, rather than a message read and acted on via the desktop. For retail the figure was even higher: 18% of all email-generated revenues came from mobile emails. Read the rest eMarketer.

Posted in eCommerce, Email Marketing, Mobile Marketing, Online Behavior and tagged eTailing, mCommerce, Mobile Email, Retail Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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