Share Of Mobile Purchases Generated From Marketing Emails By Device, Q3 2013 [CHART]

Most of the orders placed on mobile devices happened on tablets—and more than 99% of tablet purchases occurred on the iPad, with just a negligible 0.3% share for Android-based tablets. iPhones also accounted for more than a quarter of all mobile orders placed, making iOS-based devices far and away the winners for marketers hoping their emails generate conversions on mobile. Read the rest at eMarketer.