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Share Of Mobile Purchases Generated From Marketing Emails By Device, Q3 2013 [CHART]

By David Erickson | November 27, 2013

Chart - Share Of Mobile Purchases Generated From Marketing Emails By Device

Most of the orders placed on mobile devices happened on tablets—and more than 99% of tablet purchases occurred on the iPad, with just a negligible 0.3% share for Android-based tablets. iPhones also accounted for more than a quarter of all mobile orders placed, making iOS-based devices far and away the winners for marketers hoping their emails generate conversions on mobile. Read the rest at eMarketer.

Posted in Consumer Behavior, eCommerce, Email Marketing, Mobile Behavior, Mobile Marketing, Online Behavior and tagged Android, Apple, eTailing, Google, iPad, iPhone, mCommerce, Mobile Email, Retail Marketing, Smart Phones

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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