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Archive for November 27, 2013

SMBs' Perceived ROI Of Twitter Advertising, November 2013 [CHART]

By David Erickson | November 27, 2013

Almost one-quarter SMBs use Twitter for advertising and promotion, up from 22% last year and 16% the year before.

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Americans Willing To Pay More For Green Products By Age, November 2013 [CHART]

By David Erickson | November 27, 2013

About half of Americans agree that they care about the efforts brands are making to help the environment.

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Top 100 Multichannel Retailers’ Mobile Load Times, November 2013 [CHART]

By David Erickson | November 27, 2013

The top multichannel retailers’ sites load on average more quickly on a smart phone than Fortune 100 companies’ sites (3.62 seconds and ~5 seconds, respectively).

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Salesforce & Customer Engagement, November 2013 [CHART]

By David Erickson | November 27, 2013

More than 8 in 10 companies using Salesforce believe that customer engagement will overtake productivity as their primary driver of growth.

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Unique American Visitors To Sports Sites, September 2011-September 2013 [TABLE]

By David Erickson | November 27, 2013

comScore’s ranking of top sports sites by monthly unique visitors over a two-year period showed Yahoo! Sports in the lead, with 52.75 million unique visitors in September 2013.

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Time Spent On Sports Sites By Device Type, June 2010 & June 2013 [CHART]

By David Erickson | November 27, 2013

US sports leagues and broadcasters are streaming increasing amounts of content on their broadband and mobile channels.

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Share Of Mobile Purchases Generated From Marketing Emails By Device, Q3 2013 [CHART]

By David Erickson | November 27, 2013

Most of the orders placed on mobile devices happened on tablets—and more than 99% of tablet purchases occurred on the iPad.

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Share Of Purchases Generated via Desktop vs Mobile Emails, Q3 2013 [CHART]

By David Erickson | November 27, 2013

15% of all sales volume generated by emails sent through the Yesmail Interactive service were the result of a click on a mobile email.

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Major Retailer's Black Friday Search Surges Entirely Predictable [CHART]

By David Erickson | November 27, 2013

This chart shows search volume from 2004 to present for Target, Walmart, Kmart and Kohls Black Friday search traffic.

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Online Merchants' Search Traffic & Revenues, Q3 2012 – Q3 2013 [CHART]

By David Erickson | November 27, 2013

During Q3, paid search accounted for 37.6% of all their search visits, up from 34.3% in Q3 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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