Chart - When People Plan To Shop In Stores On Black Friday By Daypart

Unsurprisingly, younger shoppers planned to shop primarily online in higher numbers than their older counterparts on Black Friday. According to the survey, 26% of those under the age of 35 said ecommerce would account for the majority of their shopping that day, compared with 18% of those ages 35 to 54 and 12% of those ages 55 or older.

The shopping schedules for those traveling to physical stores on Black Friday were pretty well spread throughout the day. Interestingly, while 16% of those polled said they would head out at midnight, 21% indicated they would start their shopping journey between midnight and 5am. Another 23% said they would first go to stores between 5am and 8am. Read the rest at eMarketer.