SMBs' Use Of Online Marketing Channels, November 2013 [CHART]

Chart - SMBs' Use Of Online Marketing Channels

SMBs report being almost as likely to have a Facebook page as they are to have their own website, details BIA/Kelsey in newly-released data from Wave 17 of its “Local Commerce Monitor.” The survey results indicate that 54% of SMBs currently have a business page on Facebook, while 60% have a website. Facebook recently reported [PDF] in its Q3 earnings release that 20 million small businesses around the world have pages, although only about 1 million are advertising.

Not surprisingly, SMB adoption of Facebook outpaces their use of Twitter (33.8%) and LinkedIn (32.7%), per the BIA/Kelsey data, with more planning to add a presence on LinkedIn (22.9%) than on Twitter (15.5%) over the next year.

Slightly fewer than 1 in 5 respondents said they use Pinterest (18.8%) and Instagram (17.3%), although those figures would rise significantly if others follow through on their plans. That’s because another 18% say they’re likely to add a presence on each of those networks over the next year. Read the rest at MarketingCharts.


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