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Archive for November 26, 2013

Marketers' Use Of Attribution Models, November 2013 [CHART]

By David Erickson | November 26, 2013

A global survey of marketers has found that the proportion of respondents indicating that they use a sophisticated cross-channel attribution model to measure their online efforts is outweighed by the proportion who don’t track how one form of paid media affects another.

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SMBs' Use Of Online Marketing Channels, November 2013 [CHART]

By David Erickson | November 26, 2013 | 2

SMBs report being almost as likely to have a Facebook page as they are to have their own website.

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Americans' Daily Discretionary Spending By Marital Status, January-September 2013 [CHART]

By David Erickson | November 26, 2013

Married Americans say they spend more money on a daily basis than Americans in any other marital status category.

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Top Bandwidth Hogs, H1 vs H2 2013 [CHART]

By David Erickson | November 26, 2013

Netflix continues to be the dominant application when it comes to North American downstream traffic during peak period.

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FORECAST: Google Glass Sales, 2014-2018 [CHART]

By David Erickson | November 26, 2013

BI Intelligence expects unit sales of Google Glass to climb sharply after 2014, to 21 million units in annual sales by year-end 2018.

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Global Facebook User Growth By Country, 2012-2017 [TABLE]

By David Erickson | November 26, 2013

The fastest growth in social network usage is happening in less-developed markets.

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Global Social Network Penetration By Country, 2012-2017 [TABLE]

By David Erickson | November 26, 2013

The highest penetration of social network users as a share of total population occurs in the Netherlands, where 63.5% of all residents are social network users.

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Global Social Network Users, 2012-2017 [CHART]

By David Erickson | November 26, 2013

This year, eMarketer estimates, 1.61 billion people will log in to social networking sites at least monthly, from any electronic device.

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When People Plan To Shop In Stores On Black Friday By Daypart, September 2013 [CHART]

By David Erickson | November 26, 2013

The shopping schedules for those traveling to physical stores on Black Friday were pretty well spread throughout the day.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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