Chart - Primary Place US Internet Users Plan To Shop On Black Friday

September 2013 poll of US internet users conducted by Ipsos Public Affairs for Offers.com found that a sizeable group of them were preparing to shop on Thanksgiving Day. In fact, nearly one-third planned to hit a retail store on the holiday itself.

A significantly larger percentage of respondents, 53%, indicated that they planned to shop on Black Friday. And there were clear signs that ecommerce was preferred among respondents to visiting physical stores—even when it wasn’t a question of skipping the turkey or pumpkin pie in favor of a good deal on a gift. Among all respondents, 18% planned to shop primarily online on Black Friday, while 20% said their shopping on that day would consist of a mix of online and brick-and-mortar stores. Only 15% of those polled planned to shop mostly at physical retail stores. Read the rest at eMarketer.