Table - Consumers' Attitudes Toward Marketing Channels By Type

As staid as it may seem, email seems to serve marketers extremely well, as evidenced by consumers’ perceptions of it. Almost one-third of consumers thought email delivered relevant marketing messages, while three in 10 thought email messages were accurate, and just over one-quarter considered them memorable. While less consumers thought the personalized web experience was as memorable as email, a higher percentage of respondents thought personalized web was both more accurate and more memorable than email. Read the rest at eMarketer.