B2B Buyers' Content Length Preferences, November 2013 [CHART]
Pardot recently released its “The State of Demand Generation” report and while the study contains some intuitive results – such as 9 in 10 B2B buyers’ amount of research being influenced by the cost of the product – the findings are worth a look. Of note, about three-quarters of respondents agreed that they prefer different content at each stage of the research process. How long should a written piece of content, such as a whitepaper or case study, be? Interestingly, many would prefer it to be under 5 pages.
Presented with 3 choices, 70% agreed that they’d prefer the content to be under 5 pages, compared to just 2% preferring that the content being longer than that. The remaining 28% are happy with the content being as long as it takes to inform them. Read the rest at MarketingCharts.