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Archive for November 25, 2013

Primary Place US Internet Users Plan To Shop On Black Friday, September 2013 [CHART]

By David Erickson | November 25, 2013

53% indicated that they planned to shop on Black Friday.

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Effect Of Celebrity Cause Marketing, November 2013 [CHART]

By David Erickson | November 25, 2013

45% of US adults believe that celebrities can make either a large (11%) or some (33%) positive difference to issues they are promoting, but a greater proportion (51%) feel that they make little to no difference.

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Gaps In Online Marketing Talent, November 2013 [CHART]

By David Erickson | November 25, 2013

Fewer than 1 in 10 large enterprise/brand organizations rate their marketing team’s current digital marketing knowledge as strong across all digital areas.

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B2B Buyers' Content Length Preferences, November 2013 [CHART]

By David Erickson | November 25, 2013

About three-quarters of respondents agreed that they prefer different content at each stage of the research process.

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US Desktop Retail eCommerce Spending, Q1 2007 – Q3 2013 [CHART]

By David Erickson | November 25, 2013

Desktop-based retail e-commerce spending grew by 13% year-over-year in Q3 to reach $47.5 billion.

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Americans' Perceptions Of Organizations That Threaten Their Privacy By Demographic, July 2013 [TABLE]

By David Erickson | November 25, 2013

More than three in four internet users ages 45 and up worry about their online security, especially fraud or identity theft.

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Social Networks Used By Baby Boomers & Silent Generation, September 2013 [TABLE]

By David Erickson | November 25, 2013

According to McAfee, 97% of adults ages 50 to 75 go online daily.

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Consumers' Attitudes Toward Marketing Channels By Type, July 2013 [TABLE]

By David Erickson | November 25, 2013

Almost one-third of consumers thought email delivered relevant marketing messages, while three in 10 thought email messages were accurate, and just over one-quarter considered them memorable.

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US Marketers vs. Consumers Who Find Marketing Channels Valuable, July 2013 [TABLE]

By David Erickson | November 25, 2013

One-quarter of consumers indicated they got the most help in making purchase decisions from messages delivered via email, making it the most valuable channel overall.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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