Advertising Platforms Marketers Think Are Important By ROI, September 2013 [CHART]
In a sign of just how far social media has come, respondents to RBC Capital Markets’ study with Advertising Age in September 2013 ranked Facebook second to Google in terms of advertising ROI, ahead of Twitter, LinkedIn, Yahoo! and AOL. Even more telling was just how close Facebook came to Google, separated by just one-tenth of a point on the scale. Read the rest at eMarketer.