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Archive for November 22, 2013

US Internet Users By Device Type, February – July 2013 [CHART]

By David Erickson | November 22, 2013

Mobile has attracted a sizeable bulk of US consumers, but the vast majority use desktop and laptop computers along with mobile devices.

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Most Active Pro Sports Sponsorships Categories, November 2013 [TABLE]

By David Erickson | November 22, 2013

Sponsorship spending on sports is on the way up, predicted to rise by 6% this year.

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Behavioral Targeting & Privacy, November 2013 [CHART]

By David Erickson | November 22, 2013

Asked how they would like online advertising to evolve in the future, a plurality 36.5% of respondents chose the option that ads should be more relevant to their interests.

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Top Barriers To Adopting Programmatic Marketing, November 2013 [CHART]

By David Erickson | November 22, 2013

An estimated $7.4 billion worth of inventory will be transacted through automated (including RTB) platforms this year in the US.

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Digital Campaign Complexity, November 2013 [TABLE]

By David Erickson | November 22, 2013

The percentage of campaigns with a single version of an ad decreased from 21.2% in 2010 to 15.6% this year.

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Leading Objectives Driving Interest In Programmatic Marketing, September 2013 [TABLE]

By David Erickson | November 22, 2013

More than half of advertisers said programmatic approaches could help them more effective target consumers across all the digital media they consume.

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Programmatic Marketing, Current vs Planned Use – September 2013 [CHART]

By David Erickson | November 22, 2013

While 79% of respondents currently use segmentation, more than nine in 10 plan to do so in the next two years.

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Advertising Platforms Marketers Think Are Important By ROI, September 2013 [CHART]

By David Erickson | November 22, 2013

Respondents to RBC Capital Markets’ study in September 2013 ranked Facebook second to Google in terms of advertising ROI, ahead of Twitter, LinkedIn, Yahoo! and AOL.

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US Companies Using Social Media Marketing, 2012-2015 [CHART]

By David Erickson | November 22, 2013

88% of US marketers will use social media for marketing purposes next year, up from 87% in 2013.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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