Building a mobile application is a “worthy investment” says Adobe, citing data showing that users of mobile applications tend to frequent them more often and for longer periods of time than visitors to websites from mobile devices. Comparing engagement on apps versus the web across more than 600 brands, Adobe found that tablet users spent on average 24 minutes per app session, about 4 times longer than their typical website visit. Smartphone users spent about 3 times longer in apps than browsing websites (13 minutes vs. 4.5 minutes).
Those results also mean that tablet users tend to stay in their app sessions about twice as long as smartphone users, while that gap is much smaller for website visits.
Meanwhile, smartphone users appear to use the average app twice as often as visiting the average mobile website (9.8 times per month, versus 4.4 times). Read the rest at MarketingCharts.