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Archive for November 21, 2013

Americans' Most Popular Types Of Websites, November 2013 [VIDEO]

By David Erickson | November 21, 2013

Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).

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Online Marketing Spending Increases In 2014 [CHART]

By David Erickson | November 21, 2013

Content creation ranks as a top area for increased spending among B2B respondents, with 69% saying they’ll hike these budgets next year.

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Customer Satisfaction By Support Channel, Q3 2013 [CHART]

By David Erickson | November 21, 2013

Voice was the top service channel by customer satisfaction (91%), followed by chat (85%) and help center/web forms (83%).

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Mobile App Engagement, November 2013 [CHART]

By David Erickson | November 21, 2013

Tablet users spent on average 24 minutes per app session, about 4 times longer than their typical website visit.

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Mobile Retail Site Performance, November 2013 [TABLE]

By David Erickson | November 21, 2013

From an iPhone 4s, the median mobile site took 4.33 seconds to load, far quicker than the median full site page load time of 7.84, but still well below Google’s recommendation of 1 second or less.

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Visual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]

By David Erickson | November 21, 2013

David Erickson discusses findings from visual analytics service Curulate that illustrate how differing image characteristics can drive user behavior on Instagram.

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Types Of Content Marketers Share Online, August 2013 [TABLE]

By David Erickson | November 21, 2013

Nearly 60% of marketers would like to increase their video content in social networks – more than any other content category.

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Social Sites Upon Which Agencies Plan To Run Video Ad Campaigns In 2014 [CHART]

By David Erickson | November 21, 2013

Nearly 70% of agency executives planned to advertise on YouTube in 2014, while nearly one-quarter expect to run video ads on Twitter and about one in seven on LinkedIn.

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Agency Social Video Advertising Capabilities, October 2013 [CHART]

By David Erickson | November 21, 2013

182.5 million people in the US, or 75% of all internet users, will view digital videos this year, and video advertising spending will increase by more than 40% in 2013 as well.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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