November 21, 2013 - e-Strategy Trends

Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).

Content creation ranks as a top area for increased spending among B2B respondents, with 69% saying they’ll hike these budgets next year.

Voice was the top service channel by customer satisfaction (91%), followed by chat (85%) and help center/web forms (83%).

Tablet users spent on average 24 minutes per app session, about 4 times longer than their typical website visit.

From an iPhone 4s, the median mobile site took 4.33 seconds to load, far quicker than the median full site page load time of 7.84, but still well below Google’s recommendation of 1 second or less.

David Erickson discusses findings from visual analytics service Curulate that illustrate how differing image characteristics can drive user behavior on Instagram.

Nearly 60% of marketers would like to increase their video content in social networks – more than any other content category.

Nearly 70% of agency executives planned to advertise on YouTube in 2014, while nearly one-quarter expect to run video ads on Twitter and about one in seven on LinkedIn.

182.5 million people in the US, or 75% of all internet users, will view digital videos this year, and video advertising spending will increase by more than 40% in 2013 as well.

Archive for November 21, 2013

Mobile App Engagement, November 2013 [CHART]

Mobile Retail Site Performance, November 2013 [TABLE]