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Top 5 Channels For Sharing Content, Q3 2013 [CHART]

By David Erickson | November 20, 2013

Chart - Top 5 Channels For Sharing Content

Facebook remains easily the leading channel for sharing content online, says ShareThis in a new report, but sharing via Pinterest is growing quickly this year and is almost on par with email as the third-largest channel. During September, Facebook accounted for a leading 57.3% of shares from websites that have the ShareThis tool embedded, significantly expanding its leading share from 42.4% a couple of months earlier in July. Twitter was the second-largest channel, with 19.3% of shares in September, followed by email (5.1%) and Pinterest (4.9%).

LinkedIn closed out the top 5 sharing channels, with 2.1% of shares in September.

The ShareThis data is a useful indicator of sharing trends: the study says its analysis is based on sharing behavior across more than 120 social channels, reaching 95% of the US online population on desktop and mobile devices. Indeed, comScore recently reported that ShareThis boasted 85.6% reach among online Americans in September (desktop-only). Read the rest at MarketingCharts.

Posted in B2B Marketing, Consumer Behavior, Content Marketing, Email Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Social Sharing, Visual Communications and tagged Facebook, LinkedIn, Pinterest, Twitter

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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