Most brands and agencies see native advertising in a positive light, even if they may not be in total agreement on a definition of native ads, according to a new study conducted by Hexagram and Spada. While more publishers (62%) have experience with native ads than brands (41%) and agencies (34%), each group intends to use native ads more in the next year, with the vast majority feeling that the formats add value to consumers. So which online native ad types are most popular – and which appear to be the best bet for monetization?
According to the results of the study – in which more than 1,000 publishers, brands and agencies across the world (primarily in the US) were surveyed – the most commonly used native advertising types are blog posts (65%) and articles (63%), with a majority of survey respondents overall also using Facebook (56%) and videos (52%). Fewer use tweets (46%) and infographics (35%), although those formats are more popular among brands. Read the rest at MarketingCharts.