Table - How Internet Users Look For Deals By Income

Intent on getting a good return on their outlays, affluents routinely perform due diligence before buying. A March 2013 survey of internet users by Parago, a rebate, incentives and engagement company, found 90% who earned $100,000 to $199,999 “almost always” conducted research for deals and best prices before shopping; 69% in the $200,000-plus bracket said the same. Among respondents who said they engaged in such research at least sometimes, most of the affluents said they did so by digital means. Read the rest at eMarketer.