Archive for November 20, 2013
How Social Media Users Research Brands, Products Or Services, June 2013 [CHART]
40% of US social network users said a search engine is how they typically learn more about brands, products or services they are considering using or purchasing.
Read MoreHow Social Media Users Find New Brands, Products Or Services, June 2013 [CHART]
Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process.
Read MoreTop 5 Channels For Sharing Content, Q3 2013 [CHART]
During September, Facebook accounted for a leading 57.3% of shares from websites that have the ShareThis tool embedded, significantly expanding its leading share from 42.4% a couple of months earlier in July.
Read MoreMost Effective Native Ad Formats, November 2013 [CHART]
While more publishers (62%) have experience with native ads than brands (41%) and agencies (34%), each group intends to use native ads more in the next year.
Read MoreTop Online Marketing Objectives – B2B vs B2C, November 2013 [CHART]
Presented with a list of 6 objectives, a leading 41% of B2B respondents chose lead generation as their top goal.
Read MoreConsumer Responses To Negative Customer Service, November 2013 [CHART]
1 in 5 said they’d share their negative customer service experience with friends or family (16%) or on social media (4%).
Read MoreSmart Phone Share Of US Mobile Market, October 2011 – September 2013 [CHART]
Smartphone penetration reached 62% of the US mobile subscriber market during the 3-month average ending in September (Q3).
Read MoreAmerican Affluents' Attitudes Toward Shopping, July 2013 [CHART]
Barely one-third of affluents said they “usually buy brand-name packaged goods instead of generic or store brands.”
Read MoreHow Internet Users Look For Deals By Income, March 2013 [TABLE]
90% who earned $100,000 to $199,999 “almost always” conducted research for deals and best prices before shopping.
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