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Archive for November 20, 2013

How Social Media Users Research Brands, Products Or Services, June 2013 [CHART]

By David Erickson | November 20, 2013

40% of US social network users said a search engine is how they typically learn more about brands, products or services they are considering using or purchasing.

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How Social Media Users Find New Brands, Products Or Services, June 2013 [CHART]

By David Erickson | November 20, 2013

Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process.

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Top 5 Channels For Sharing Content, Q3 2013 [CHART]

By David Erickson | November 20, 2013

During September, Facebook accounted for a leading 57.3% of shares from websites that have the ShareThis tool embedded, significantly expanding its leading share from 42.4% a couple of months earlier in July.

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Most Effective Native Ad Formats, November 2013 [CHART]

By David Erickson | November 20, 2013

While more publishers (62%) have experience with native ads than brands (41%) and agencies (34%), each group intends to use native ads more in the next year.

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Consumer Responses To Negative Customer Service, November 2013 [CHART]

By David Erickson | November 20, 2013

1 in 5 said they’d share their negative customer service experience with friends or family (16%) or on social media (4%).

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Smart Phone Share Of US Mobile Market, October 2011 – September 2013 [CHART]

By David Erickson | November 20, 2013

Smartphone penetration reached 62% of the US mobile subscriber market during the 3-month average ending in September (Q3).

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American Affluents' Attitudes Toward Shopping, July 2013 [CHART]

By David Erickson | November 20, 2013

Barely one-third of affluents said they “usually buy brand-name packaged goods instead of generic or store brands.”

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How Internet Users Look For Deals By Income, March 2013 [TABLE]

By David Erickson | November 20, 2013

90% who earned $100,000 to $199,999 “almost always” conducted research for deals and best prices before shopping.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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