Importance Of Screens As Advertising Vehicles, 2013 vs 2016 [CHART]
In 3 years’ time, mobile phones and tablets will be more important advertising screens than the traditional TV, according to respondents to a survey from Nielsen and the Association of National Advertisers (ANA). Almost every single one of the client-side marketers, media sellers and agencies surveyed feel that tablets (99%) and mobile phones (98%) will be very or somewhat important (top-2 box score on a 5-point scale) advertising screens in 2016, compared to three-quarters feeling the same way about traditional TV.
The computer screen (85%) will also take a backseat to mobile devices, per the survey respondents, while connected TV will become a lot more important than it is today (85% vs. 47%), possibly picking up the slack for the traditional TV screen. Read the rest at MarketingCharts.