Consumer Attitudes & Responses To Online Ads, November 2013 [TABLE]
When consumers see an online ad that interests them, 44% of those who take action say they do so by clicking on the ad, while the remainder say they take a different action, such as searching for the product or company in question or typing in the company’s URL address directly to visit its website. That’s according to a new study from ChoiceStream, which surveyed more than 1,000 US consumers in September. Non-click responses can occur over a wide period of time, per the research.
Indeed, when respondents were asked how long they would generally wait until they researched a company or product whose ad they found interesting but did not click, a majority indicated they would wait longer than one hour, with a significant number doing so “days later.” Read the rest at MarketingCharts.