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Archive for November 19, 2013

Average Annual Income & Spending Of American Affluents, Q3 2011-Q2 2012 [TABLE]

By David Erickson | November 19, 2013

By one popular measure of affluence—a minimum annual household income of $100,000—affluents comprise one-fifth of all US households.

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Primary Business Objectives For Which Social Media Is Used, June 2013 [CHART]

By David Erickson | November 19, 2013

Brand awareness, recruiting, customer profiling and customer care were all significant business objectives for social media.

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Company Elements That Have Changed Due To Social Business, Spring 2013 [TABLE]

By David Erickson | November 19, 2013

The primary way social media has advanced the customer-company relationship has been to increase visibility with prospects, cited by more than 90% of respondents.

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Effect Of Social Media On Customer Interaction, Spring 2013 [CHART]

By David Erickson | November 19, 2013

Nearly three-quarters of marketing and technology executives said social use had at least a moderate impact on how their company interacts with customers.

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Top Email List Growth Tactics, November 2013 [CHART]

By David Erickson | November 19, 2013

Email marketers have a variety of goals in mind when conducting their campaigns, ranging from selling products and services (62%) to generating leads (52%), driving site traffic (51%) and driving brand awareness (51%).

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Retailers Don't Understand Millennials, November 2013 [CHART]

By David Erickson | November 19, 2013

A recent study from Women’s Wear Daily (WWD) argues that many retailers are unaware of key points about Millennials, such as their spending power and purchase decision influence.

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Consumer Attitudes & Responses To Online Ads, November 2013 [TABLE]

By David Erickson | November 19, 2013

When consumers see an online ad that interests them, 44% of those who take action say they do so by clicking on the ad, while the remainder say they take a different action, such as searching for the product or company in question or typing in the company’s URL address directly to visit its website.

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Importance Of Screens As Advertising Vehicles, 2013 vs 2016 [CHART]

By David Erickson | November 19, 2013

In 3 years’ time, mobile phones and tablets will be more important advertising screens than the traditional TV.

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Blue Instagram Photos Attract More Likes [INFOGRAPHIC]

By David Erickson | November 19, 2013

Instagram photos with blue as the main color got the most likes.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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