Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies, per results from a study produced by Econsultancy in association with RedEye. But which methods are the most valuable for improving conversion rates? Much as with last year’s study, in-house marketers using a variety of testing methodologies consider them to be highly valuable.
This year, A/B testing and multivariate testing top the list, with about 6 in 10 users finding each to be highly valuable. Usability testing (55% rating it highly valuable) is close behind, followed by customer journey analysis (52%) and segmentation (51%). Towards the bottom of the list lie copy optimization (35%) and competitor benchmarking (26%), with relatively few considering them highly valuable, but a majority seeing them as quite valuable. Read the rest at MarketingCharts.