A couple of months ago, figures released by comScore showing Yahoo overtaking Google as the largest desktop property in the US caused quite a stir. But that data – as noted at the time – was limited to desktop-only visitors, and subsequent figures provided by comScore indicated that the inclusion of mobile audience counts returned Google to the top spot. Now, comScore has publicly released its list of top “multi-platform properties,” which measure a property’s total digital population, including smartphone and tablet visitors. Google remains on top.
During the month of September, Google boasted a multi-platform audience that numbered almost 228.2 million, or about 94.4% of the total digital audience of 241.8 million. That was about 5-and-a-half million more than Yahoo’s total of 222.6 million. Considering that the desktop-only figures for September had Yahoo ahead by about 6 million unique visitors, it’s clear that Google has a sizable lead over Yahoo in the mobile area. Read the rest at MarketingCharts.