Chart - In-House Marketers' Satisfaction With Conversion Rates

Roughly 6 in 10 company marketers from around the world (but primarily UK-based) say that conversion rate optimization is “crucial” to their overall digital marketing strategy, per results from a new study produced by Econsultancy in association with RedEye. In line with that importance, almost 9 in 10 report that their organization’s focus on conversion rate optimization has increased over the past 5 years. Encouragingly, for the first time in several years, respondents are claiming a slight uptick in satisfaction with their conversion rates.

While just 2% of in-house marketers said they are very satisfied with their conversion rates this year, 26% reported being quite satisfied, up from 21% last year. There hasn’t been much change this year in the proportion saying they’re quite (31%) or very (9%) dissatisfied, such that the increase in those quite satisfied appears to have come from those who were neutral on the topic last year. Still, more marketers appear to be dissatisfied (40%) than satisfied (26%) with their conversion rates, leaving plenty or room for continued improvement. Read the rest at MarketingCharts.