Halloween is over and retailers are in full holiday mode. With the shorter-than-usual season approaching (or already underway using NRF methodology, which looks at November and December sales), a slew of research has already been released, with many more studies no doubt on their way. This article, which will be updated throughout the holiday season, highlights key points from the research being released surrounding what looks to potentially be a modest spending season.
The NRF itself is forecasting “marginal gains” for this season, projecting 3.9% year-over-year growth in retail sales to $602.1 billion (with online spending growing by 13-15% up to a potential $82 billion). While the overall increase is deemed “marginal,” it would still beat last year’s 3.5% growth, as well as the 10-year average of 3.3%. Read the rest at MarketingCharts.