Chart - American Internet Users Who Have Stopped Doing Business Due To Privacy Concerns

Seventy-one percent of internet users reported that they automatically delete cookies, clear their cache or browsing history via browser settings—up 4 percentage points from 2012. An even greater share said they take privacy into their own hands, as 82% of respondents chose to manually delete cookies and clear their cache or browsing history—an increase from 79% in 2012.

Furthermore, some internet users are so adamant about maintaining a certain level of privacy that they have stopped doing business with a company due to privacy concerns. In the survey, 35% of respondents reported doing so. Read the rest at eMarketer.