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Archive for November 15, 2013

American Internet Users Who Have Stopped Doing Business Due To Privacy Concerns, June 2013 [CHART]

By David Erickson | November 15, 2013

35% internet users have stopped doing business with a company due to privacy concerns.

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How Americans Protect Their Online Privacy, 2012 & 2013 [CHART]

By David Erickson | November 15, 2013

90% of US internet users have taken action to protect their online privacy this year.

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Holiday Retail Sales Trends, 2000-2013 [CHART]

By David Erickson | November 15, 2013

The NRF is forecasting “marginal gains” for this season, projecting 3.9% YOY growth in retail sales to $602.1B (with online spending growing by 13-15% up to a potential $82B).

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Social Media Referral Traffic Trends, September 2012-September 2013 [CHART]

By David Erickson | November 15, 2013

Facebook referred 2.77% of total traffic to Shareaholic’s publisher network from mobile users alone in September.

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Top 10 American Multi-Platform Properties In September, 2013 [CHART]

By David Erickson | November 15, 2013

comScore has publicly released its list of top “multi-platform properties,” which measure a property’s total digital population, including smartphone and tablet visitors.

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Top Factors Driving Increased Spending On Multi-Screen Campaigns, November 2013 [CHART]

By David Erickson | November 15, 2013

By 2016, 88% of client-side marketers, media sellers and agencies believe that integrated multi-screen campaigns will be very important for effectively delivering a marketing message.

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Top Testing Tactics For Improving Conversions, November 2013 [CHART]

By David Erickson | November 15, 2013

Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.

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In-House Marketers' Satisfaction With Conversion Rates, November 2013 [CHART]

By David Erickson | November 15, 2013

Roughly 6 in 10 company marketers from around the world (but primarily UK-based) say that conversion rate optimization is “crucial” to their overall digital marketing strategy.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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