Archive for November 15, 2013
American Internet Users Who Have Stopped Doing Business Due To Privacy Concerns, June 2013 [CHART]
35% internet users have stopped doing business with a company due to privacy concerns.
Read MoreHow Americans Protect Their Online Privacy, 2012 & 2013 [CHART]
90% of US internet users have taken action to protect their online privacy this year.
Read MoreHoliday Retail Sales Trends, 2000-2013 [CHART]
The NRF is forecasting “marginal gains” for this season, projecting 3.9% YOY growth in retail sales to $602.1B (with online spending growing by 13-15% up to a potential $82B).
Read MoreSocial Media Referral Traffic Trends, September 2012-September 2013 [CHART]
Facebook referred 2.77% of total traffic to Shareaholic’s publisher network from mobile users alone in September.
Read MoreTop 10 American Multi-Platform Properties In September, 2013 [CHART]
comScore has publicly released its list of top “multi-platform properties,” which measure a property’s total digital population, including smartphone and tablet visitors.
Read MoreTop Factors Driving Increased Spending On Multi-Screen Campaigns, November 2013 [CHART]
By 2016, 88% of client-side marketers, media sellers and agencies believe that integrated multi-screen campaigns will be very important for effectively delivering a marketing message.
Read MoreTop Testing Tactics For Improving Conversions, November 2013 [CHART]
Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.
Read MoreIn-House Marketers' Satisfaction With Conversion Rates, November 2013 [CHART]
Roughly 6 in 10 company marketers from around the world (but primarily UK-based) say that conversion rate optimization is “crucial” to their overall digital marketing strategy.
Read More