Chart - Mobile WiFi Users Preferred Device & Method To Research & Purchase Retail Products

In a June 2013 survey conducted by JiWire, just 14% of shoppers preferred to research in-store, with the rest using laptops and mobile devices. Just further down the funnel, at the actual point of purchase, 45% preferred buying retail products in-store. Indeed, people are using their devices to mostly research, not buy products. Read the rest at eMarketer.