eMarketer estimates that more than 46% of the US population will use Facebook this year. And half of those users get their news there, too, according to a September 2013 study from the Pew Research Center.
Though the most common way for adults to get news is by watching local TV news or national evening network TV news, Facebook users absorb current events practically through osmosis. Since a large part of browsing the site consists of passively taking in information while scrolling down Facebook’s news feed on the home screen, users engage with news stories by accident. Read the rest at eMarketer.