November 14, 2013 - e-Strategy Trends

A plurality 39% of the time, entertainment industry mobile advertising campaigns were centered on brand awareness.

Only about one-third of Facebook users turned to the site for breaking news.

Nearly 80% of Facebook users interact with news stories while performing other actions.

And half of American Facebook users get their news there.

Just 14% of shoppers preferred to research in-store, with the rest using laptops and mobile devices.

The primary goal of mobile apps was building frequency of interactions and engagement with a brand.

One-third of tablet owners and nearly one-quarter of smartphone owners were most likely to click on ads that were locally relevant to them.

The majority of pay TV subscribers—almost 56%—watched between 1 and 3 hours of television daily.

Millennials more often watched television for shorter periods of time than either Gen Xers or Baby Boomers.

Archive for November 14, 2013