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Archive for November 14, 2013

Entertainment Advertisers' Mobile Goals, Q2 2013 [CHART]

By David Erickson | November 14, 2013

A plurality 39% of the time, entertainment industry mobile advertising campaigns were centered on brand awareness.

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How Facebook Users Interact With News Posts, September 2013 [TABLE]

By David Erickson | November 14, 2013

Only about one-third of Facebook users turned to the site for breaking news.

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Reasons Americans Use Facebook, September 2013 [CHART]

By David Erickson | November 14, 2013

Nearly 80% of Facebook users interact with news stories while performing other actions.

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How Americans Consume News, September 2013 [CHART]

By David Erickson | November 14, 2013

And half of American Facebook users get their news there.

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Mobile WiFi Users Preferred Device & Method To Research & Purchase Retail Products [CHART]

By David Erickson | November 14, 2013

Just 14% of shoppers preferred to research in-store, with the rest using laptops and mobile devices.

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Mobile App Marketing Goals, May 2013 [CHART]

By David Erickson | November 14, 2013

The primary goal of mobile apps was building frequency of interactions and engagement with a brand.

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Types Of Mobile Retail Ads Most Likely To Be Clicked, March 2013 [CHART]

By David Erickson | November 14, 2013

One-third of tablet owners and nearly one-quarter of smartphone owners were most likely to click on ads that were locally relevant to them.

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Time Spent Watching Television Among Pay TV Subscribers, August 2013 [CHART]

By David Erickson | November 14, 2013

The majority of pay TV subscribers—almost 56%—watched between 1 and 3 hours of television daily.

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Daily Time Spent Watching TV By Generation, August 2013 [CHART]

By David Erickson | November 14, 2013

Millennials more often watched television for shorter periods of time than either Gen Xers or Baby Boomers.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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