Recent survey results from Adap.tv and Digiday suggest that brands are shifting money from their TV and online display budgets to fund increases in online video spending. What about social media budgets? Data from a Wildfire by Google study conducted by Ad Age offers some insights into where large companies are pulling their social media dollars from. Interestingly, traditional media funding is being cannibalized just as much as digital media.
The study surveyed more than 500 executives from large companies with some functional responsibility for social media, with about half of those respondents coming from companies with $1 billion or more in annual revenues. Read the rest at MarketingCharts.