November 13, 2013 - e-Strategy Trends

The number of kids who used a mobile device at least once daily also climbed significantly, going from 8% to 17% from 2011 to 2013.

Younger children are spending less time overall in front of screens, according to an October 2013 survey of US parents with kids ages 8 and younger.

The number of top brands with an Instagram account has grown to 71 as of Q3 2013, up from 59 at the beginning of February and now rivaling adoption of Google+ (73) and Pinterest (74).

Roughly 30% of respondents’ social media budgets are incremental, meaning that social has its own new and distinct budget.

Among adult pay-TV subscribers who also use a home broadband service, more than 8 in 10 feel that the ability to view live TV channels and programs on any net-connected device would be valuable.

48% of US respondents agreed (top-2 box on a 5-point scale) that they’d rather wait for something to catch on before trying it, compared to 37% of respondents across the 25-country sample.

Facebook continues to successfully shift to a mobile-oriented platform, with mobile monthly active users (MAUs – 874 million) now comprising almost three-quarters of total MAUs (~1.2 billion), and mobile ad revenue now at 49% of a growing total.

For agencies, 64% said Big Data allowed them to develop insight into customer experiences to help drive useful strategy, and 63% of marketers said the same.

Among US agency and brand executives, 85% said Big Data had yielded more than half of marketing initiatives when it came to increasing insights into consumer behavior.

Archive for November 13, 2013

Generation V's Daily Time Spent With Media By Device, 2011 & 2013 [TABLE]

Value Of Live Anywhere Pay-TV, October 2013 [CHART]

Consumers' Inclination To Try New Things, October 2013 [CHART]

Top Benefits Of Big Data Use, August 2013 [CHART]

Areas That Have Benefited The Most From Big Data Use, August 2013 [CHART]