Marketers are using video to support their marketing efforts in a number of areas, find the Web Video Marketing Council, ReelSEO and Flimp Media in a new study, with the vast majority reporting positive effects. While survey respondents most commonly report using online video as part of their website marketing content (83.9%) and for YouTube marketing (65.2%), an increasing share say they’re using it for video email marketing or email newsletters.
This year, 60% reported using online video for email marketing, a significant step up from 52% who claimed to use video for that purpose last year. A further 26% are considering using video in their email marketing initiatives. Read the rest at MarketingCharts.