A recent survey of marketers conducted by [x+1] suggests that they consider personalization of the web experience to be a highly valuable digital marketing tactic. In fact, given a list of channels and asked to consider the return on the overall effort associated with each, a leading 79% pointed to web personalization as worth the effort. The results echo earlier findings from Econsultancy and Monetate indicating that a high proportion of marketers believe that personalization of the web experience is critical to current and future success. What’s the consumer’s perspective?
The study from [x+1] includes an accompanying survey in which consumers were asked to rate their perceived value of the various channels in question. Respondents rated the personalized web experience ahead of other channels such as Facebook and Twitter, online video, and mobile advertising, and behind only email. The personalized web was especially noted for providing a memorable and engaging experience and for the accuracy and value of the information received. Read the rest at MarketingCharts.