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Archive for November 12, 2013

Rise Of Social Business Use In Companies, 2012 [CHART]

By David Erickson | November 12, 2013

Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.

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Marketing Tactics Used By American Restaurants, March 2013 [TABLE]

By David Erickson | November 12, 2013

Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.

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Marketers Use Of Video, 2012 vs 2013 [CHART]

By David Erickson | November 12, 2013

While survey respondents most commonly report using online video as part of their website marketing content (83.9%) and for YouTube marketing (65.2%), an increasing share say they’re using it for video email marketing or email newsletters.

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Consumer Perceptions Of Online Marketing Channels' Value, October 2013 [CHART]

By David Erickson | November 12, 2013

79% pointed to web personalization as worth the effort.

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US Mobile Video Viewers & Long-Form Content, October 2013 [CHART]

By David Erickson | November 12, 2013

Roughly 8 in 10 saying they would watch their favorite TV serial on their phone were it available.

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Consumer Expectations For Brands' Twitter Responses, October 2013 [TABLE]

By David Erickson | November 12, 2013

A slight majority of Twitter users who expect brands to respond to their tweets feel that those responses should come in less than an hour.

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Devices Used By Baby Boomers To Consume Online Content, September 2013 [TABLE]

By David Erickson | November 12, 2013

Only four in 10 of boomers used a mobile device to get online, with three in 10 accessing it on a smartphone and one in five via a tablet.

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Daily Time Spent Online By Boomers, September 2013 [TABLE]

By David Erickson | November 12, 2013

The poll found that this group spent an average of five hours online, only an hour less than did those ages 10 to 23.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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