The demographics of Instagram users look a little bit different, although linear trends are also few and far between. Some 20% of female cell phone users aged 18 and up use the application, compared to 16% of males, although Pew doesn’t deem this a statistically significant difference. Similarly, while 20% of African-Americans reported using the app, compared to 14% of whites, that result also doesn’t show up as being outside of the margin of error.
Once again, the biggest gap comes when sorting by age. Fully 43% of 18-29-year-old cell phone users report using Instagram – a number that will likely rise over time given a recent report showing that Instagram is now the second-most important social network to American teens, tied with Facebook behind Twitter. Read the rest at MarketingCharts.