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Archive for November 11, 2013

US Tablet Gamers, 2011-2017 [TABLE]

By David Erickson | November 11, 2013

Three-quarters of tablet users will play games regularly on such a device.

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US Tablet Market Penetration, 2011-2017 [CHART]

By David Erickson | November 11, 2013

This year, for the first time, the majority of US internet users will use a tablet.

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Social Engagement Rates By Post Types, Q3 2013 [CHART]

By David Erickson | November 11, 2013

Likes account for the vast majority – 87% – of social engagement, but that share is inching back at the expense of comments and shares.

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Revenue Per Social Visit, 2012 & 2013 [CHART]

By David Erickson | November 11, 2013

Revenue per visit grew 39% between 2012 and Q3 2013 for Facebook (to $0.93), while growing by 150% for Pinterest (to $0.55) and quadrupling for Twitter (to $0.44).

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Demographics Of Instagram Users, October 2013 [CHART]

By David Erickson | November 11, 2013

Some 20% of female cell phone users aged 18 and up use Instagram, compared to 16% of males.

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Demographics Of Snapchat Users, October 2013 [CHART]

By David Erickson | November 11, 2013

Among cell phone users, fully 26% of 18-29-year-olds report using Snapchat, a figure which plummets to 5% among 30-49-year-olds, 3% of the 50-64 crowd and 2% of those 65 and older.

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Sentiment Of US Marketers, October 2013 [CHART]

By David Erickson | November 11, 2013

Looking ahead at the next 6 months, 9 in 10 US marketers are either more (46%) or as (45%) optimistic about industry-wide marketing conditions as they are today.

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Primary Search Retargeting Goals, October 2013 [CHART]

By David Erickson | November 11, 2013

A plurality 34.9% now count increased brand awareness as their primary search retargeting goal.

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Sales Representatives' Frustrations With Sales Materials, October 2013 [TABLE]

By David Erickson | November 11, 2013

7 in 10 sales reps responding to the survey indicated that they get sales materials from marketing, but 42% of those say that they’re “rarely” or “never” have a hand in the development process.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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