Change In The Amount Of B2B Content Creation During Past Year [CHART]
Fifty-eight percent of B2B marketers plan to increase their content marketing budget over the next 12 months, up from 54 percent last year. This year, we also asked about the volume of content produced. Seventy-three percent of B2B marketers said they are producing more content now compared to one year ago. Read the rest at the Content Marketing Institute.