B2B Content Marketing By Tactic [CHART]
Compared to last year, the average number of tactics used has risen from 12 to 13. The use of all tactics has remained fairly consistent, with one standout: Infographics have seen a considerable increase, from 38 percent last year to 51 percent this year. B2B content marketers continue to rate in-person events as the most effective tactic. Read the rest at Content Marketing Institute.