B2B Content Marketing By Tactic [CHART]

Chart - B2B Content Marketing By Tactic

Compared to last year, the average number of tactics used has risen from 12 to 13. The use of all tactics has remained fairly consistent, with one standout: Infographics have seen a considerable increase, from 38 percent last year to 51 percent this year. B2B content marketers continue to rate in-person events as the most effective tactic. Read the rest at Content Marketing Institute.