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Archive for November 8, 2013

Percent Of Holiday Shopping Budget Devoted To Online Purchases, September 2013 [CHART]

By David Erickson | November 8, 2013

Thirty-eight percent of respondents said they would spend at least half of their budgets online.

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Where American Internet Users Expect To Shop During The Holidays, 2011-2013 [TABLE]

By David Erickson | November 8, 2013

Deloitte reports that 47% of respondents expected to shop online this holiday season, making it the most popular shopping channel.

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Change In The Amount Of B2B Content Creation During Past Year [CHART]

By David Erickson | November 8, 2013

Fifty-eight percent of B2B marketers plan to increase their content marketing budget over the next 12 months, up from 54 percent last year.

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Effectiveness Of Social Media Sites Among B2B Users [CHART]

By David Erickson | November 8, 2013

LinkedIn is the only platform that the majority of B2B marketers consider to be effective.

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Social Sites Used By B2B Marketers To Distribute Content [CHART]

By David Erickson | November 8, 2013

B2B marketers now use an average of six social media platforms to distribute content, versus five last year.

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B2B Content Marketing By Tactic [CHART]

By David Erickson | November 8, 2013

Compared to last year, the average number of tactics used has risen from 12 to 13.

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B2B Marketers Who Have A Content Strategy [CHART]

By David Erickson | November 8, 2013

A documented strategy makes a difference, as 84 percent of marketers who say they are ineffective at content marketing said they have no documented strategy.

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Unique Visitors Per Year To Top Social Media Sites, 2008-2015 [CHART]

By David Erickson | November 8, 2013

Facebook’s 31 million unique visitors lead from 2012 will drop to 14 million by 2015.

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Frequency Of Instagram Use [TABLE]

By David Erickson | November 8, 2013

Almost three-in-ten cell owners use Instagram on a weekly basis.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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