Table - Demographics Of Snapchat Users

Snapchat is a photo- and video-sharing app that automatically deletes messages soon after they are received. Senders determine an amount of time a recipient can view the image, and once it has been viewed the image is not longer available.

This is the first time we have measured Snapchat use. Some 9% of cell phone owners use the app. It is especially popular among cell owners ages 18-29, 26% of whom use the app. Among all smartphone owners, 12% use Snapchat. Read the rest at Pew Internet & American Life Project.