Table - Demographics Of Instagram Users

Instagram is a photo- and video-sharing app that allows users to apply different shaded filters to their images before posting on their profile. The app is structured like other social media models, where users can follow each others’ profiles, indicate their appreciation of different images, and comment.

This is the first time we have asked about Instagram among cell phone owners (we have previously asked about Instagram among internet users). Some 18% of cell owners use Instagram on their phones. Those 18-29 are particularly likely to use the app, with 43% saying they do so. Among all smartphone owners, 28% use Instagram. Read the rest at Pew Internet & American Life Project.