Archive for November 6, 2013
Posting Original Photos & Videos, 2012-2013 [CHART]
Half of internet users post original photos online, while a quarter post videos they have taken themselves.
Read MoreB2B Content Marketing [INFOGRAPHIC]
This infographic from LinkedIn illustrate’s B2B content marketing efforts.
Read MoreHR Technology Trends [INFOGRAPHIC]
This infographic by Spark Hire illustrates some HR technology trends.
Read MoreReasons People Would Shop On A CPG Brand Site vs Online Retailer, July 2013 [CHART]
Nearly 3/4ths said they would shop on a brand site over an online retailer like Amazon because it offers exclusive products.
Read MoreOnline Channels That Drive The Most CPG Revenues, July 2013 [CHART]
39% of CPG executives believed direct-to-consumer channels were driving the most digital revenues for their companies.
Read MoreUS Local Mobile Ad Spending By Format, 2012-2017 [TABLE]
BIA/Kelsey estimated advertisers in the US would invest $725 million in local mobile display advertising in 2013, which is nearly twice the amount spent last year.
Read MoreClick-Through Rates For Location-Based Ads By Targeting Type, H1 2013 [CHART]
The use of geotargeted mobile display advertising is on the rise, as are campaign results.
Read MoreB2B Brand Imaging, October 2013 [TABLE]
A recent analysis from McKinsey suggests that there’s a big disconnect between the core brand messages most emphasized by B2B companies and the characteristics that are most valued by their customers.
Read MoreTop Social Media Metrics For Enterprise Brands, October 2013 [CHART]
A leading 58% of respondents consider content shares to be an important metric for measuring the success of their social media campaigns.
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