Archive for November 5, 2013
Who Benefits From Personal Data Exchange, October 2013 [TABLE]
About 7 in 10 executives selling to B2C and B2B customers (“sellers”) believe that those customers are willing to share their personal information if they see a benefit to doing so.
Read MoreOnline Video Ad Effectiveness, October 2013 [TABLE]
Viewers who have to wait at least 10 seconds to watch a video are 3 times more likely to abandon the video if their wait is due to slow load speeds than if its due to a pre-roll ad.
Read MoreEffectiveness Of Shopper Media, October 2013 [CHART]
Shoppers prove more receptive to shopping ads when they see them on relevant retail sites than when they’re browsing news sites.
Read MoreReasons To Use Branded Mobile Apps By Demographic, February 2013 [TABLE]
A full 50% of US mobile device users said they used branded mobile apps in order to receive discounts and coupons.
Read MoreUS Grocery Shoppers Who Download Food Or Beverage Apps, 2011-2013 [CHART]
The number of grocery shoppers who have downloaded food and beverage apps has nearly doubled in the past two years.
Read MoreDisplay Ad Spending Share By Type, 2011-2017 [CHART]
RTB will account for 28% of display ad buying in the US in 2013, while non-RTB programmatic ad buying will make up 25%.
Read MoreReal-Time Bidding Online Display Ad Spending, 2012-2017 [CHART]
RTB for digital display ad spending will reach $3.3 billion in the US in 2013, and see double-digit growth rates through 2017, when it will total $8.5 billion.
Read MoreProgrammatic Display Ad Spending, 2011-2017 [TABLE]
MAGNA GLOBAL estimated that worldwide programmatic ad spending would hit $12 billion this year, with the US accounting for $7.5 billion of that.
Read MoreFacebook Brands Response Rates, Q2 2012-Q3 2013 [CHART]
76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver.
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