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Archive for November 5, 2013

Who Benefits From Personal Data Exchange, October 2013 [TABLE]

By David Erickson | November 5, 2013

About 7 in 10 executives selling to B2C and B2B customers (“sellers”) believe that those customers are willing to share their personal information if they see a benefit to doing so.

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Online Video Ad Effectiveness, October 2013 [TABLE]

By David Erickson | November 5, 2013

Viewers who have to wait at least 10 seconds to watch a video are 3 times more likely to abandon the video if their wait is due to slow load speeds than if its due to a pre-roll ad.

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Effectiveness Of Shopper Media, October 2013 [CHART]

By David Erickson | November 5, 2013

Shoppers prove more receptive to shopping ads when they see them on relevant retail sites than when they’re browsing news sites.

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Reasons To Use Branded Mobile Apps By Demographic, February 2013 [TABLE]

By David Erickson | November 5, 2013

A full 50% of US mobile device users said they used branded mobile apps in order to receive discounts and coupons.

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Display Ad Spending Share By Type, 2011-2017 [CHART]

By David Erickson | November 5, 2013

RTB will account for 28% of display ad buying in the US in 2013, while non-RTB programmatic ad buying will make up 25%.

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Real-Time Bidding Online Display Ad Spending, 2012-2017 [CHART]

By David Erickson | November 5, 2013

RTB for digital display ad spending will reach $3.3 billion in the US in 2013, and see double-digit growth rates through 2017, when it will total $8.5 billion.

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Programmatic Display Ad Spending, 2011-2017 [TABLE]

By David Erickson | November 5, 2013

MAGNA GLOBAL estimated that worldwide programmatic ad spending would hit $12 billion this year, with the US accounting for $7.5 billion of that.

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Facebook Brands Response Rates, Q2 2012-Q3 2013 [CHART]

By David Erickson | November 5, 2013

76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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